AdMatrix Ltd is a private company registered in England and Wales, company number 08475546, VAT registration 195579545. Your use of the this website is subject to your acceptance of the terms of use and privacy policy. You can contact AdMatrix Ltd by emailing hello@admatrix.co.uk and you will normally receive a reply within 48 hours.
In Memory of Captain Richard Holloway
Captain Richard Holloway of the Royal Engineers was killed in action on 23 December 2013. Captain Holloway died after being engaged by enemy fire whilst on operations east of Kabul. Richard was an exceptional young man, a perfectionist in everything he did and a loyal brother and friend who embraced life to the full. He was a dedicated and totally committed member of the Armed Forces, relishing the excitement and challenge but always serious and reflective about his duties and responsibilities to those with whom he served. Richard was highly respected for his outstanding ability, humility, sense of humour and passion for life, particularly outdoor pursuits such as mountain biking, kayaking, surfing and climbing. Each year we participate in an event to celebrate Rich's love of life and outdoor activity.
2018 Event - Conquer Mont Ventoux Mont Ventoux stands 1,912m above sea level and is called the Beast of Provence. We aim to summit the mountain multiple times in 24 hours.  Some will hike up, some will bike up, others will attempt multiple ascents. But everyone will push themselves well past their comfort zone! We are supporting The Outward Bound Trust which is an educational charity dedicated to unlocking the potential in young people between the ages of nine and 25 through discovery and adventure in the wild. They are given access to adventurous experiences through which they can learn to achieve more than they ever thought possible.
Sponsor Us! Sponsor Us!
Past Events
2015 Event - Edinburgh Marathon and Coast to Coast by Bike A small group of participants completed the Edinburgh marathon at the end of May which started in the City Centre and finished at Musselburgh. Conditions were extremely windy! A second event was held in June where a larger group cycled from coast to coast across the North Pennines, finishing at the Marina at Roker, just in time for last fish and chips orders.
2014 Event - Three Peaks Challenge (in 24 Hours!) Over 30 of Rich’s local, university and military friends completed the National Three Peaks Challenge in a gruelling 24 hour race against the clock, conquering Ben Nevis, Scafell Pike and Snowdon. £13,834 was raised for Battle Back (through Help for Heroes) which helps rehabilitate injured servicemen and women through sporting and adventurous activities.
Media Media
2017 Event - Great Glen Canoe Challenge Starting in Fort William, the Great Glen Canoe Trail follows 60 miles of the Caledonian Canal, finishing in Inverness. Armed with canoes, paddles and plenty of supplies, a group set off to complete the distance across three days and two nights. The weather remained favourable and a small additional group cycled part of the route.
2016 Event - Tough Mudder London West As the name suggests this was extremely tough and extremely muddy! To add to the “excitement” on the course, the final challenge was to run through an electric shock loaded mud bath. £3,492 was raised for RNLI - Royal National Lifeboat Institution - a charity which Rich supported from an early age and the work of which he was fascinated with having seen the lifeboat launch at Walton Pier.
AdMatrix Ltd is a private company registered in England and Wales, company number 08475546, VAT registration 195579545. Your use of the this website is subject to your acceptance of the terms of use and privacy policy. You can contact AdMatrix Ltd by emailing hello@admatrix.co.uk and you will normally receive a reply within 48 hours.
In Memory of Captain Richard Holloway
Captain Richard Holloway of the Royal Engineers was killed in action on 23 December 2013. Captain Holloway died after being engaged by enemy fire whilst on operations east of Kabul. Richard was an exceptional young man, a perfectionist in everything he did and a loyal brother and friend who embraced life to the full. He was a dedicated and totally committed member of the Armed Forces, relishing the excitement and challenge but always serious and reflective about his duties and responsibilities to those with whom he served. Richard was highly respected for his outstanding ability, humility, sense of humour and passion for life, particularly outdoor pursuits such as mountain biking, kayaking, surfing and climbing. Each year we participate in an event to celebrate Rich's love of life and outdoor activity.
Media Media
2018 Event - Conquer Mont Ventoux Mont Ventoux stands 1,912m above sea level and is called the Beast of Provence. We aim to summit the mountain multiple times in 24 hours.  Some will hike up, some will bike up, others will attempt multiple ascents. But everyone will push themselves well past their comfort zone! We are supporting The Outward Bound Trust which is an educational charity dedicated to unlocking the potential in young people between the ages of nine and 25 through discovery and adventure in the wild. They are given access to adventurous experiences through which they can learn to achieve more than they ever thought possible.
Sponsor Us! Sponsor Us!
Past Events
2017 Event - Great Glen Canoe Challenge Starting in Fort William, the Great Glen Canoe Trail follows 60 miles of the Caledonian Canal, finishing in Inverness. Armed with canoes, paddles and plenty of supplies, a group set off to complete the distance across three days and two nights. The weather remained favourable and a small additional group cycled part of the route.
2016 Event - Tough Mudder London West As the name suggests this was extremely tough and extremely muddy! To add to the “excitement” on the course, the final challenge was to run through an electric shock loaded mud bath. £3,492 was raised for RNLI - Royal National Lifeboat Institution - a charity which Rich supported from an early age and the work of which he was fascinated with having seen the lifeboat launch at Walton Pier.
2015 Event - Edinburgh Marathon and Coast to Coast by Bike A small group of participants completed the Edinburgh marathon at the end of May which started in the City Centre and finished at Musselburgh. Conditions were extremely windy! A second event was held in June where a larger group cycled from coast to coast across the North Pennines, finishing at the Marina at Roker, just in time for last fish and chips orders.
2014 Event - Three Peaks Challenge (in 24 Hours!) Over 30 of Rich’s local, university and military friends completed the National Three Peaks Challenge in a gruelling 24 hour race against the clock, conquering Ben Nevis, Scafell Pike and Snowdon. £13,834 was raised for Battle Back (through Help for Heroes) which helps rehabilitate injured servicemen and women through sporting and adventurous activities.